On the management and challenge of digital printin

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Talking about the management and challenges of digital printing

what determines the future of digital printing? Cost or technology? Now the most discussed topic is whether digital printing can replace traditional printing. After ipex2010, some people have even firmly believed that its business model often determines the development of any technology, which will be crucial to the future development of digital printing. Phase 1 has been completed and put into operation, and what business model or profit model it can create for customers

but now we should put more debate and Discussion on the business model that digital printing can create. For digital printing customers, they pay more attention to value, that is, compared with traditional printing, digital printing can ultimately bring greater value to customers. Through digital printing, customers should be able to improve the previous business model and develop new businesses. Digital printing has created greater value for customers, and customers have also obtained higher profits and higher returns, which will promote the expansion of the digital printing market

we can see that many digital devices and service models increasingly reflect the importance of creating new business models for customers. Many enterprises introduce some of their successful experiences abroad to domestic promotion. Take mediaware, which is already located in Dublin, Ireland, as an example. It uses the characteristics of Fuji Xerox color1000press digital printer to print high-volume paper, and has become a packaging and printing partner of Microsoft. Simonhealy, chairman of the company, also mentioned in particular that due to the excellent characteristics of Fuji Xerox color1000press digital printer, the average printing volume of each batch of packaging cartons of their company has decreased from 500 of each type to an average of 15 per batch, Due to the good color stability of the equipment, both the packaging box samples they sent to Microsoft and the output of each batch of finished products after the samples were signed have excellent performance. In addition, in terms of the cost reduction of the overall process and the improvement of printing efficiency, it also shows that it is often its business model that determines the development of any technology, and how to develop digital printing in the future, What kind of business model or profit model it can create for customers will be crucial

management and challenges of digital printing

in today's digital era, the printing industry is facing the greatest impact than the changes in technology, the changing needs of consumers and the flexible transformation of market management. These three aspects are exactly the biggest challenges that digital printing brings to the printing industry. How can the traditional printing industry seek a win-win opportunity in this rapidly changing industrial form? First of all, we must roughly mention the following three practical issues

first, recognize the reality of print diversity. Traditional printing is mainly paper printing, and only a few of them go beyond the scope of paper. As a result, most traditional printers can only spread their hands when they receive inquiries about special printing needs. However, in the era of changing consumer demand, the most obvious obstacle is the fact of print diversification. Therefore, when facing this most direct challenge, traditional printers may need to start thinking about the operation mode of integrated strategic alliance

second, owning a digital printer does not mean owning a market. Compared with traditional printing equipment, the digital printing machine that constantly develops innovative functions costs tens of millions of yuan. The printing industry has invested a lot of money to buy new equipment, which is in response to the fact that the single print volume is small to no profit space, because all the needs are presented in a fragmented and small scale in the era of personalization, and the current market situation has swallowed up the emerging digital printing market under the business strategy of the combined printing industry. It can be seen that the market seems unable to expand enough to purchase huge amounts of digital printing equipment

third, physical printing is no match for virtual publishing. Today, with the high popularity of the Internet, many traditional publications have gradually moved towards the style of virtual publishing. Among them, the emergence of commercial e-books and the digital content industry actively promoted by the government will eventually make the printing industry face the coldest winter. Therefore, how to use the function of on-demand printing in digital printing, combined with the market of virtual publications, to jointly stimulate the needs of consumers will also be a key issue in the implementation and utilization of new materials. Therefore, integration has become an opportunity for the digital printing industry to create a win-win situation. How to integrate information, integrate network exchange standards, integrate enterprise information systems, and make good use of the role of information system management talents in the digital printing platform will become the decisive factor in entering the highly competitive market

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